Art Direction

For Mucinex, we developed a comprehensive tool kit for the pharmacists & pharmacy technicians at Walmart Pharmacies in the U.S.A., educating them on the benefits of Mucinex Nightshift, an over-the-counter cold & flu medication. 

The key differentiator of Mucinex Nightshift's innovative formula is that it provides the patient with a good night’s sleep without the typical medicine hangover the next morning. This campaign tool kit proved to be incredibly successful, resulting in a marked increase in pharmacy staff recommendations.