Art Direction,
Pitch & Campaign

A consumer campaign for the launch of Venixxa, an over-the-counter tablet developed to relieve and reduce the signs and symptoms of Chronic Venous Disease (varicose veins).

With the intention of educating the public on CVD and its symptoms, we brought the condition to life by replacing the legs of hard working women with the heavy, veined legs of marble statues, and made a point of emphasizing how hard our legs work for us on daily basis.

We largely chose to target daily commuters at Billy Bishop Airport and on the TTC in Toronto, on the Metro in Montreal, as well as via radio and digital display ads.